Perlmut by la famiglia fluhberg

Packaging Design

About the Project

The 200-year-old family business of la famiglia fluhberg grows an impressive selection of fruit varieties and produces high-quality wines. Perlmut, their Pinot Noir sparkling wine, feels special yet operates with simplicity. For its label, we used a handwritten logo type, combined with a classic grotesque typeface. A copper embossed pattern, as simple as it is, gets your attention. It translates the name in a bold but poetic way: the “brave pearl” (a pun on Perlmut) doesn’t fit into the grid and finds its own special place on the label.

»Give me bubbles! Whether wine or label – this outsider is not afraid to stand out.«


Packaging Design
Art Direction
Print Design

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