la famiglia fluhberg Brand Identity

Brand Identity and Art Direction

About the Project

We combined the best of both traditional and modern design in la famiglia fluhberg’s brand identity to reflect the spirit of the 200-year-old family business and the innovations of its next generation. A modern, thin-lined interpretation of an emblem illustrates the two main segments of the farm: wine and fruit cultivation. A funky serif font style adds to the powerful but sophisticated design, while the nature-inspired color palette exudes the warmth and harmony which the brand embodies.

»We never thought we would end up with a modern interpretation of a coat of arms, but it fits perfectly – and incorporates both tradition and a modern zeitgeist!«


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