![](https://tine-daum.de/wp-content/uploads/2022/02/LFFBranding_Image1.jpg)
la famiglia fluhberg Brand Identity
Brand Identity and Art Direction
![](https://tine-daum.de/wp-content/uploads/2022/02/LFFBranding_Image1.jpg)
About the Project
We combined the best of both traditional and modern design in la famiglia fluhberg’s brand identity to reflect the spirit of the 200-year-old family business and the innovations of its next generation. A modern, thin-lined interpretation of an emblem illustrates the two main segments of the farm: wine and fruit cultivation. A funky serif font style adds to the powerful but sophisticated design, while the nature-inspired color palette exudes the warmth and harmony which the brand embodies.
![](https://tine-daum.de/wp-content/uploads/2022/02/LFFBranding_Image2.jpg)
»We never thought we would end up with a modern interpretation of a coat of arms, but it fits perfectly – and incorporates both tradition and a modern zeitgeist!«
![](https://tine-daum.de/wp-content/uploads/2022/02/LFFBranding_Image3.jpg)
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![](https://tine-daum.de/wp-content/uploads/2022/02/LFFBranding_Image4.jpg)
![](https://tine-daum.de/wp-content/uploads/2022/02/LFFBranding_Image5.jpg)
![](https://tine-daum.de/wp-content/uploads/2022/02/LFFBranding_Image6.jpg)
Services
Brand Identity
Print
![](https://tine-daum.de/wp-content/uploads/2022/02/LFFBranding_Image6.jpg)
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