BP X Corporate Branding
Brand Identity and Web Design
About the Project
BP X is a consulting company for contemporary branded real estate projects and value experiences. The brief for their corporate branding: make a statement but lean back at the same time – their clients’ brands should always be the center of attention. For the design, we focused on a typographic logotype that references both the future-forward momentum and the reliable expertise of the company. Lots of earthy tones combined with a vibrant light neon green perfectly match the simple and beautiful word mark. The illustrations are minimal but playful and allow us to show the diversity of the branded real estate cosmos.
»In a playful variation, the counter of the letter B acts as an organic shape which creates a more subtle but personalized look and feel.«