We-Vibe Image Identity
Concept and Art Direction
About the Project
Sex is not a dirty word – this mantra is reflected in the visual image identity for We-Vibe. Their inspiration is the universal desire for shared pleasure and intimacy, no matter your gender, skin tone or nationality. We created a sophisticated, diverse and fresh visual language for the premium brand: a mix of intimate moments between couples in their everyday lives and a high-quality presentation of the toys itself.
»We wanted to create images which reflect a confident exploration of curiosity and define what pleasure means to We-Vibe.«