We-Vibe Image Identity

Concept and Art Direction

About the Project

Sex is not a dirty word – this mantra is reflected in the visual image identity for We-Vibe. Their inspiration is the universal desire for shared pleasure and intimacy, no matter your gender, skin tone or nationality. We created a sophisticated, diverse and fresh visual language for the premium brand: a mix of intimate moments between couples in their everyday lives and a high-quality presentation of the toys itself.

»We wanted to create images which reflect a confident exploration of curiosity and define what pleasure means to We-Vibe.«


Art Direction

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