![](https://tine-daum.de/wp-content/uploads/2022/02/WeVibe_Image1-1.jpg)
We-Vibe Image Identity
Concept and Art Direction
![](https://tine-daum.de/wp-content/uploads/2022/02/WeVibe_Image1-1.jpg)
About the Project
Sex is not a dirty word – this mantra is reflected in the visual image identity for We-Vibe. Their inspiration is the universal desire for shared pleasure and intimacy, no matter your gender, skin tone or nationality. We created a sophisticated, diverse and fresh visual language for the premium brand: a mix of intimate moments between couples in their everyday lives and a high-quality presentation of the toys itself.
![](https://tine-daum.de/wp-content/uploads/2022/02/WeVibe_Image2.jpg)
»We wanted to create images which reflect a confident exploration of curiosity and define what pleasure means to We-Vibe.«
![](https://tine-daum.de/wp-content/uploads/2022/02/WeVibe_Image3.jpg)
![](https://tine-daum.de/wp-content/uploads/2022/02/WeVibe_Image3.jpg)
![](https://tine-daum.de/wp-content/uploads/2022/02/WeVibe_Image4.jpg)
![](https://tine-daum.de/wp-content/uploads/2022/02/WeVibe_Image5.jpg)
![](https://tine-daum.de/wp-content/uploads/2022/02/WeVibe_Image6.jpg)
![](https://tine-daum.de/wp-content/uploads/2022/02/WeVibe_Image8.jpg)
Services
Art Direction
Concept
![](https://tine-daum.de/wp-content/uploads/2022/02/WeVibe_Image8.jpg)
Other projects
Womanizer PleasureAir™ Animation
Concept, Illustration and Art Direction
la famiglia fluhberg Brand Identity
Brand Identity and Art Direction
Perlmut by la famiglia fluhberg
Packaging Design