Womanizer PleasureAir™ Animation
Concept, Illustration and Art Direction
About the Project
Womanizer™ is part of the internationally operating WOW Tech Group. The brand celebrates self-love and wants to fight all prejudices regarding sexuality. Their claim: everyone, no matter their age or gender, has the right to a sexually fulfilled life. The Womanizer’s revolutionary feature is its Pleasure Air™ Technology which stimulates the body without touch. To explain this technology to users, we designed and illustrated an animation. Its subtle presentation and metaphorical depictions reach out to as many humans with a clitoris as possible.
»The playful look intends to loosen inhibitions or anxieties around the topic of orgasm, making it more accessible to more people.«