Winelabels for la famiglia fluhberg
Packaging Design and Redesign
About the Project
The 200-year-old family business of la famiglia fluhberg is situated in a wonderfully sunny and charming region near Basel. Besides growing a great selection of old and new fruit varieties, the family also produces high-quality wines. The redesign of their basic collection combines a modern look with the traditional spirit of the farm and the wine-making process in general. A map of the property translated in unique color combinations and a recurring highlight element of the farm building itself create a sophisticated and distinct look and feel.
»Tradition matters! I wanted the labels to truly represent the connection between this family and their land.«